Third Generation
Carrers
![](http://www.tartarinidesign.it/wp-content/uploads/2015/10/italjet_story-alessandro-tartarini-designer.png)
Until 2000
Alessandro, after his studies, was employed in his father’s business until 2000, mainly focused in the development of new products.
![](http://www.tartarinidesign.it/wp-content/uploads/2015/10/dragster_project-by-alessandro-tartarini.png)
Milestone products
The models have been a big success in the world: Italjet Dragster, Italjet Formula and the famous Velocifero, that was the first retrò style scooter.
![](http://www.tartarinidesign.it/wp-content/uploads/2015/10/velocifero-a-success-by-alessandro-tartarini.png)
An international recognition
He received the major international recognition in 1994: NEWSWEEK decreed Velocifero “the object most desired by Americansâ€.
![](http://www.tartarinidesign.it/wp-content/uploads/2015/10/alessandro-tartarini-showed-at-guggheneim.png)
At the Guggenheim Museum
He has models showed at the museum Guggenheim of New York and Bilbao.
![](http://www.tartarinidesign.it/wp-content/uploads/2015/10/spoon-alessandro-tartarini-of-the-top-100-industrial-design-in-the-world.png)
The success
The magazine “Spoon” has declared Alessandro one of the top 100 industrial design in the world.
2001: White
A perfect mix of design and engineering.
In 2001 he founded his own company specialized in design and engineering, providing the most important motorcycle manufacturers his experience and his talent.
Alessandro, well knows as one of the most experts in the world motorcycle, was charged by Lambretta Company to develop the new concept vehicles.
Industrial Design
Engineering Innovation